SALES TEAM PERFORMANCE ASSESSMENT

What’s the difference between high-performing and underperforming sales teams? Except for the superior ability to find new customers, there is no single capability that gives the best sales organizations an edge. Instead, it is the sales team’s strength across the full range of processes, skills and leadership that leads to exceptional results. If you want to improve your sales team’s performance you need to have each of these three components of the sales function in place and working well together. Improving one while others are mediocre will not generate great improvement.